Ford Media Center

Ford Wins Again -- Earns Overall Loyalty to Make, Highest Loyalty Among African American Consumers from IHS

DEARBORN, Mich., Jan. 13, 2016 – The 20th Annual Automotive Loyalty Awards, presented by IHS Automotive, brought several honors to Ford Motor Company and its vehicles, including recognition for overall loyalty to make, and highest loyalty among African American consumers. This marks the second consecutive time Ford has won both awards.

In addition, F-Series and Mustang were recognized as segment-level winners among non-luxury full-size half-ton pickups and non-luxury sport midsize cars.

The awards ceremony took place Tuesday at Automotive News World Congress, held in conjunction with the North American International Auto Show.

Automotive Loyalty Awards recognize automotive manufacturers and brands for customer retention and conquest efforts for the 2015 model year – October 2014 to September 2015. They are the only fact-based awards in the industry.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 177,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.

CO2 Emission